Latest News & Press Archives for 2020-12

Revenue Generation: Reward without Risk

Lakeland, Florida, December 11, 2020: Stonick Recruitment, Inc. announced a new partnership with the Independent Broadcasters Associations to help members take advantage of the incredible recruitment marketplace that is anticipated to drive substantial recruitment advertising for the foreseeable future for radio. Effective immediately, all members of the Independent Broadcaster’s Association will not have to pay any initial fee for services provided by Stonick Recruitment in 2021. This will save radio stations thousands of dollars in upfront setup costs.

 

Companies across the nation are struggling to hire and we as radio professionals can help them. Current Stonick Recruitment client markets are breaking sales record for recruitment advertising dollars, even in the middle of a pandemic/recession!

 

For the very first time in Stonick Recruitment’s 32-year history, they will work with radio stations on a straight commission plan plus expenses. According to Chris Stonick, “I know that most independent broadcasters are feeling the pain of decreased revenues due to Covid. That’s why I am offering to IBA members only, a chance to dramatically increase revenue next year without a fee. It’s reward without risk.” If you have not already joined the IBA, this opportunity alone will provide reason to do so.

 

Ron Stone, President and Executive Director of the IBA added “I have worked with Chris over the years and have seen the results he can deliver personally. Stations that participate in recruitment marketing, and get after it, will see amazing results in 2021, a year we know will have its own challenges. The IBA is very proud to be associated with Chris”.

 

There are some limitations as Stonick Recruitment works on a market exclusive basis and the opportunity will be limited to the first 20 clients that sign up due to Stonick’s capacity to serve each station properly. Stonick will conduct a free market analysis to review the viability of each market.

 

About Stonick Recruitment Incorporated
Founded in 1989, the Stonick Recruitment sales program has generated over $100,000,000 in added radio revenue in all size markets across the country. Stonick Recruitment provides: training, in-market seminars and sales calls, script writing, and consultative services.

 

About Independent Broadcasters Association
The IBA serves independent radio stations. Their goal is to provide independent operators with ways to drive new revenue and achieve cost benefits from scale that cannot be achieved alone. They are working together to improve operating results for all! You can join the IBA at www.iba.media. The association now has over 1,400 members.

 

For more information contact:
Chris Stonick at 863-397-5615
Ron Stone at ron.stone@iba.media

Gary Berkowitz On Board To Help Independent Broadcasters Grow

Lakeland, Florida, December 11, 2020: AC programming consultant Gary Berkowitz and the Independent Broadcasters Association (IBA) have teamed up to offer programming and content services to IBA Members across America. The partnership is one of several that the IBA has recently formed to help its members through its vendor discount program that provides the industry’s best products and services to IBA members at discounts.

 

BERKOWITZ stated, “I understand the rating and revenue challenges that independent broadcasters feel. I look forward to working with IBA members to keep their on-air product top-notch. From music management to imaging, on air talent and promotion, I work with stations to make sure they sound great and get the ratings they need to maximize revenues.”

 

IBA President & Executive Director Ron Stone added “There is no one in the industry that is not aware of Gary’s talents and successes in programming. He has built some of the most successful stations in the country. All of us at IBA are thrilled to be able to welcome Gary into the IBA. His offer to the membership to help them grow is exactly what so many are needing. This is a perfect example of the partnerships that make the IBA stand out from any other organization.”

 

IBA members should go to www.iba.media, log in with username and password to learn more about this opportunity.

 

About Gary Berkowitz
AC and Classic Hits specialist Gary Berkowitz works with local station teams to create and improve programming that translates into stronger ratings and higher revenues. Radio stations across the US have increased their market share and rank when working with Gary. Barter is available. For more information call Gary at (248) 737-3727 or email gary@garyberk.com…www.garyberk.com.


About Independent Broadcasters Association
The IBA serves independent radio stations. Their goal is to provide independent operators with ways to drive new revenue and achieve cost benefits from scale that cannot be achieved alone. They are working together to improve operating results for all! You can join the IBA at www.iba.media. The association now has over 1,400 members.

 

For more information contact:
Ron Stone at ron.stone@iba.media