Lakeville, Minnesota – January 8, 2021: Legendary program consultant Mike McVay has been tapped to present the IBA’s (Independent Broadcasters Association) 1st IBA Programming Webinar of 2021 with ‘Programming Principles that Win in Ratings & Revenue’ Thursday January 14th at 2pm. The session is designed to share how to easily execute programming strategies that attract an audience and develop revenue generating opportunities. IBA members will hear examples of how smaller companies are competing against the big companies.
Mike McVay said “I’m excited to spend time with thousands of local broadcasters as a partner of the IBA, sharing relevant and critical ‘best practices’ that will positively impact programmers and operators in the largest and smallest of markets”.
The IBA webinar series provides its members the opportunity to learn from the industries brightest influencers, from the sales, programming, marketing and promotions, business, engineering, employment, and social media arenas, with an aggressive bi-monthly schedule of speakers throughout the year. The IBA webinar series is for IBA members only, and just one of many free benefits to its members. If you are not an IBA member and would like to attend, secure your membership on or before the webinar at www.iba.media
Darrell Calton, CEO of Iliad Media and Chairman of the IBA commented “As they say, membership has its privileges, and getting an opportunity to learn from Mike’s experience and years of success is awesome. Being an IBA member is like an ‘all access’ pass to the biggest names in the industry, regardless of market size”.
The IBA (Independent Broadcasters Association) which launched in July of 2020, is dedicated to serve independent radio stations in ways they are not currently being served by existing organizations, providing independent operators with ways to drive revenue and achieve cost benefits from scale that cannot be achieved alone. With over 1,500 member stations, the IBA is committed to bring tools that have not previously been available to independents.