Partnership provides IBA members with solutions for more efficient operations and greater revenue
Lakeville, MN – May 3, 2022 – The Independent Broadcasters Association (IBA) announced a new technology partnership with Marketron, the leading provider of enterprise revenue management and digital software solutions. The partnership will provide IBA members with access to technology to help them manage, grow and scale their organizations with solutions for linear and omnichannel advertising.
“From traffic management solutions to digital advertising platforms, Marketron has modern, best-in-class tools to help our members succeed,” said Ron Stone, founder, president and executive director of IBA. “Exclusive pricing for IBA members gives even the smallest broadcasters access to the same tools the world’s largest organizations use. It’s certainly a competitive advantage for our members.”
Through the partnership, Marketron will offer IBA members solutions for:
- Revenue management and traffic
- Revenue growth through digital advertising
- Revenue maximization with pricing and process improvements
- Audience and advertiser engagement
Member pricing will be available on products across the Marketron portfolio, including traffic products (RadioTraffic, Visual Traffic); digital advertising (Marketron NXT); order management, CRM and dynamic pricing (Marketron REV); and text messaging programs (Mobile Messaging).
“Technology can be the great equalizer or competitive advantage for broadcasters; Marketron is pleased to provide IBA members with a game-changing suite of tools that optimize and generate new revenue streams, scale operations and deliver an end-to-end experience,” said Bo Bandy, vice president of marketing at Marketron.
In addition to providing technology, Marketron is investing in IBA members’ success by delivering valuable educational resources and training around sales and digital advertising. Members will have access to the Marketron Learning Center, Aspire and exclusive educational material.
About Independent Broadcasters Association
The IBA serves independent radio stations in ways that existing organizations do not. The IBA provides independent operators with ways to drive revenue and achieve cost benefits from scale that they cannot achieve alone. Owners and operators may sign up at www.iba.media.
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketron’s products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.
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