IBA Announces National Cash Contest Opportunity for IBA Members

Lakeville, MN – February 16, 2021 – The Independent Broadcasters Association has announced a National Cash Contest for IBA ember stations to participate in. All current IBA members may participate in the contest. We inviteany station not currently an IBA member to participate by joining the IBA on or before February 28 and registering for the contest. Stations may join at www.iba.media

IBA members have received instructions regarding registering their stations. Members are encouraged to register as soon as possible, but before February 28.

The cost per station to participate in the cash contest is only $250. According to IBA Board member Tony Renda, “this has the potential to be one of the largest cash contests ever in radio”. The IBA now has 1,500 members. According to Renda, “there is anticipation for large participation, based on the survey that was conducted among the membership.”

Renda added, “like everything we are doing to help independent operators create more revenue and operate more efficiently, we start by asking the membership what they want. According to the survey, the majority wants a six-week long contest in both the spring and fall.”

The contest is designed in a way to sound extremely local and will be fully produced to make it easy to execute by the participating stations.

According to Ron Stone, President of the IBA “this is one more item that members said they would benefit from if we could make it happen…and the IBA has delivered again. This promotion will play great on the air and participating stations can generate substantial revenue through the contest with a different local sponsor on each station.” The contest is planned to start on April 14 and run for 6 weeks, depending on the level of participation.

About Independent Broadcasters Association
The IBA serves independent radio stations. IBA provides independent operators with ways to drive new revenue and achieve cost benefits from scale of the membership that cannot be achieved alone. IBA members are working together to improve operating results for all allowing them to continue focusing on live and local broadcasting super serving their communities. Stations may join the IBA at www.iba.media. The association now has 1,500 members and a variety of supporting vendors.

Press Contacts:
Ron Stone, IBA President | ron.stone@iba.media

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